The various digital platforms allow marketers to get more data without having to perform high level market analysis. Something as simple as a website, social media analytics and insights from sales and customers contribute a lot to the picture. What Interactive Business Intelligence does is it puts Market Intelligence in context with your overall business goals and lets you perform analysis across channels.Market Intelligence powered by interactive BI enables you to perform advanced customer segmentation so you don’t waste your or your customers’ time and money offering them products and services they don’t need.
Interactive BI lets you answer these questions with confidence:
What are the buying patterns of our most loyal customers?
Which new market should I give priority to?