Our solutions, like cost-per-lead analytics, help marketers to track ROI effectively and with increased transparency. You can test “what-if” scenarios and make informed adjustments based on data from multiple sources, understanding clearly which of your efforts are working, what are the key variables and why they matter.
Utilize the large amount of data from your website
Connecting your Google Analytics to an Interactive BI marketing dashboard opens up a new array of possibilities. Add even more data sources and see your website visitor behaviour in a new light. See what content works, where do visitors come from, does organic or paid generate more quality leads that convert?
Utilize Market Intelligence
Utilize data collected from customers in surveys and information about competitors to have a solid grip on the state of the market sentiment by customer segment.
Say the right things to the right people at the right time
Be smart about your resource distribution by segmenting customers. Have a holistic view on each segment or a particular customer and know what communications, according to key metrics, are best suited for them at a particular point in the sales cycle. Use demographic filters to see the bigger picture across campaigns.
Improve your brand image
Use data to close the gap between your desired brand image and market positioning and what customers and prospects think about your company in reality. Forecast campaign results accurately by testing “what-if” scenarios and basing assumptions on an up to date and accurate understanding of your company’s image.
Uncover the untapped potential of social media analytics
Social media holds a wealth of valuable data about what customers actually think about your brand. Inbuilt analytics of social media platforms offer a good starting point to understand what is working but there is a lot more you can extract from the data you are getting. Consolidate all your social media data and use the deeper insights to create amazing content that travels far.
Case study: Restaurant chain with more than 600 outlets