Retailers have a wealth of data available to them - web analytics, data from point-of-sale and loyalty cards, foot traffic in physical stores. This data has to be analyzed in an agile and interactive way to ensure that you are always a step ahead, recognizing the needs of your customers even before they do. It is especially important because, given the abundance of choices, buyers today are extremely well informed and not very loyal.
Interactive BI for Retail puts your wealth of data to work allowing you to discover patterns:
Perform local analysis, revealing differences in needs between stores.
Blend data from different channels.
Perform targeted segmentation by incorporating geographical data.
Optimize pricing to improve top and bottom line financial performance.
Master the supply chain, reduce costs and increase effectiveness.
Place products within a store strategically.