5 common uses for Advanced Analytics you ask? Here they are...

Remember, Advanced Analytics is not fortune telling! "In other words, in today’s uncertain and rapidly changing marketplace, it is near impossible to manage a business successfully using old models and without any insight of the future," Forbes

Advanced Analytics is definitely not fortune telling but it is the next step for bright minded companies. To borrow the words of Forbe’s Gary Drenik, "(...) in today’s uncertain and rapidly changing marketplace, it is near impossible to manage a business successfully using old models and without any insight of the future."

Most common uses for Advanced Analytics you ask? Here they are:

  • Know your customers, analyze their behavior and buying patterns and predict how much they are likely to spend. Now...personalize your marketing offers and programs!
  • Drive more business and increase sales using Up Sell, Cross Sell and Market Basket models.
  • Find out which customer segments are likely to churn, develop and proactively execute retention programs.
  • Find out what your customers think of you through social media sensitivity analysis.
  • Develop more sustainable revenues by understanding your product acceptability Vs. competitors, your price sensitivity and relative market position.

...and there is more!

Have you ever thought about how your organization can use Advanced Analytics?